Holding both a Master’s degree in Economics from University Paris II and a MBA specializing in International Business from USC (Columbia, SC), Catherine Jubin has held the positions as Head of Parfums Guy Laroche International (then L’Oréal’s second largest fragrance brand) and International Director of Research and Marketing of the Yves Rocher Group.

As an independent consultant since the mid-90s, she collaborates with many luxury corporations and some consulting firms. Always willing to innovate, she launches the International Luxury Business Association in 2001. Its mission is to offer luxury managers new ways of working on key issues they are faced with and to develop meaningful projects. The success of “World Luxury Tracking”, the first global observatory on luxury clients, launched in 2007 in partnership with Ipsos, as well as quite a few other ad hoc projects (targeted surveys, digital trendwatches,…) have amply demonstrated the virtues of an agile organization promoting cost sharing.

Through her consulting practice and the Association’s activities, Catherine Jubin has tackled most of this industry’s strategic issues and developed many projects on very diverse topics, prospective or operational, linked both to key luxury markets, the challenges raised by new technologies in all areas or by social and environmental responsibility.

Her in-depth knowledge of the high-end consumer’s industry and its players together with her large network of professional contacts on three continents allow her to be an efficient partner for this sector’s corporations for all questions related to market research, brand audit, brand strategy and its implementation.